Charles Ellis: Emotions and Investment Decisions

There are two great roles for an advisor, one is to help individuals understand themselves and what their real financial purposes are and what their anxieties would be in anticipation so they can lay out a really sensible long term investment programme. The second is to hold hands and encourage staying the long term because the long term can be very positive if we only have the ability to stay with it through the thick and the thin through the exciting positives, through the terrifying negatives that cause most of us to make mistakes.

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