Strategic AnalysisCapital Management

Stock picking

Don't do it.

My first stock was Coca Cola Canada, bought on February 25, 1988. I still have the certificate.

It is a reminder of how investing used to be done, one company and one hunch at a time. I do not pick stocks for clients, and the reasons are set out on the investment philosophy page.

Share certificate for ten common shares of T.C.C. Beverages Ltd., the Coca-Cola bottling system of Canada, issued to Michael T Bayer and dated 25 February 1988
Ten common shares of T.C.C. Beverages Ltd., the Coca-Cola bottling system of Canada. Dated February 25, 1988.

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